Why the name change? Read on!

5 months ago, we launched a small web extension to help people preview and add basic formatting to their LinkedIn posts.

The idea was to scratch our own itch and test if anyone else experienced the same issues.

The answer turned out to be an overwhelming YES. 🤗

8000 people are using AuthoredIn today.

In the process, we learned that post-editing is just the tip of the iceberg. 🧊

• How to generate post ideas?
• How to write engaging posts?
• How to get the highest ROI?
• How to build a content machine?

We want to help our customers with all aspects of building a social presence.

We don't want to be seen as one-more-LinkedIn-tool.

We started aligning with that vision a month ago with the launch of the AuthoredIn Platform.

And now, it is time to align our name as well.

Internally, we were always saying, "we want to empower people, to level them up."

So, welcome AuthoredUp. 🚀

What does this mean for you?

You can see the changes on our new website (authoredup.com) and in version 0.6.0 of the extension.

Everything else about the product stays the same.

You should experience no disruptions in your workflow, except you might need to log in on the site again.